SEV Summary:  

Sunrise Events Vietnam organizes some of the most well-recognized sporting events in Vietnam such as the Techcombank Ho Chi Minh City International Marathon, the Techcombank Ha Noi International Marathon, the VINFAST IRONMAN 70.3 Vietnam in Danang, and the BIM GROUP IRONMAN 70.3 PHU QUOC. We specialize in end-to-end experiences that bring together local governments, corporate partners, and consumers to promote active lifestyles and sports tourism throughout Vietnam. 

From conceptualization to event day, we have built a track record of delivering large-scale, signature, and multi-year events that has garnered local and international media coverage and recognition, provided value to the communities we serve, and expanded the health and wellness ecosystem in Vietnam. 

Our vision: Inspiring 100 million Vietnamese to embrace their full potential through the power of sports and healthy habits.

Our mission:  Create the most sought-after mass participation events in Southeast Asia that promote sports tourism, expand the health & wellness ecosystem, and deliver transformative experiences and sustainable impact to the individuals, businesses, and communities we serve.

Position Title: Digital Marketing Manager

Type: Full Time

Reporting to: General Manager

Location: Ho Chi Minh City, Vietnam

We are seeking an experienced and strategic Digital Marketing Manager to lead our marketing team of 5+ professionals. The ideal candidate will be an expert in digital marketing and/or online community building, with a strong focus on optimizing online registration processes to maximize conversion rates without the need for sales interactions. This role requires a strategic thinker who can select the most effective marketing channels, build and develop a high-performing team, and drive our events’ success through innovative and data-driven marketing strategies.

Key Responsibilities:

Strategic Marketing Leadership:

Develop and Implement Marketing Strategies:

• Craft comprehensive marketing plans for each event in SEV’s portfolio, aligning with the company’s vision and objectives.

• Identify and prioritize marketing channels that effectively reach and engage target audiences, both domestically and internationally.

Channel Selection and Optimization:

• Evaluate and select the most impactful digital and traditional marketing channels.

• Optimize marketing mix to maximize reach and ROI.

Team Management and Development:

Lead the Marketing Team:

• Oversee a team of 5+ marketing professionals, providing guidance, mentorship, and performance evaluations.

• Weigh the pros and cons of in-house versus outsourced marketing by function

• Foster a collaborative and innovative team environment.

Recruitment and Training:

• Identify talent needs and participate in the hiring process.

• Develop training programs to enhance team skills, particularly in digital marketing and community building.

Digital Marketing and Online Community Building:

Enhance Online Presence:

• Leverage expertise in digital marketing to increase brand visibility and engagement across all online platforms.

• Implement SEO/SEM strategies to drive organic growth.

Community Engagement:

• Collaborate with the Sales team to build our own and nurture third party online communities to foster brand loyalty and advocacy.

• Utilize social media, forums, and other platforms to engage with participants and enthusiasts.

Online Registration Optimization:

Improve Conversion Rates:

• Develop and enhance online registration processes to maximize user conversion without sales intervention.

• Implement A/B testing, user experience (UX), and user interface (UI) best practices.

Data Analysis:

• Utilize analytics tools to monitor funnel performance and identify areas for improvement.

• Make data-driven decisions to enhance the customer journey.

Content Strategy and Management:

Develop Compelling Content:

• Oversee the creation of engaging, on-brand marketing content, including visuals, videos, and copywriting.

• Ensure all content aligns with SEV’s values and resonates with target audiences.

Manage Digital Assets:

• Maintain and update websites, social media profiles, and other digital platforms.

• Ensure consistency and quality across all digital touchpoints.

Cross-Functional Collaboration:

Coordinate with Other Departments:

• Work closely with sales, operations, finance, and other teams to ensure cohesive event execution.

• Lead cross-departmental meetings to align marketing efforts with overall event plans.

Stakeholder Management:

• Ensure marketing expectations of sponsors, partners, and key stakeholders are met or exceeded.

• Collaborate to integrate sponsor messaging and branding appropriately.

Performance Monitoring and Reporting:

Analyze Campaign Effectiveness:

• Track and report on marketing campaign performance using key metrics.

• Adjust strategies based on data-driven insights.

Budget Management:

• Develop and manage the marketing budget.

• Ensure cost-effective allocation of resources to maximize ROI.

Innovation and Industry Awareness:

Stay Updated on Trends:

• Keep abreast of the latest industry trends, marketing technologies, and best practices.

• Introduce innovative approaches to enhance marketing effectiveness.

Market Research:

• Conduct research to understand participant behavior and preferences.

• Identify opportunities for growth and differentiation.

Qualifications and Experience:

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• A Master’s degree or MBA is a plus.

Experience:

• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.

• Proven expertise in digital marketing and/or online community building.

• Experience optimizing online customer journeys and increasing conversion rates.

• Background in the events, sports, or entertainment industry is highly desirable.

Skills:

• Strategic Thinking: Ability to develop and execute long-term marketing strategies aligned with company goals.

• Digital Marketing Proficiency: Deep understanding of SEO/SEM, social media marketing, content marketing, email marketing, and analytics tools.

• Team Leadership: Strong leadership and team management skills. Ability to inspire and develop a high-performing team.

• Analytical Skills: Data-driven approach to problem-solving. Proficient in using analytics platforms (e.g., Google Analytics).

• Communication: Exceptional verbal and written communication skills in both Vietnamese and English. Skilled in creating compelling presentations and reports.

• Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and online registration platforms.

Attributes:

• Innovative and Creative: Ability to think outside the box and introduce fresh ideas.

• Customer-Centric: Focused on enhancing the participant experience at every touchpoint.

• Results-Oriented: Driven to meet and exceed goals and KPIs.

• Organized: Excellent project management skills with attention to detail.

• Adaptable: Able to thrive in a fast-paced, dynamic environment.

• Collaborative: Strong interpersonal skills and ability to work effectively across departments.

Benefits:

• Competitive Compensation: Attractive salary with performance-based incentives.

• Professional Growth: Opportunities for career advancement and professional development.

• Impactful Work: Play a key role in promoting health, wellness, and community engagement in Vietnam.

• Dynamic Environment: Work with a passionate team in a vibrant and growing industry.

Application Process:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and explaining why they are the ideal candidate for this role. Please send your application to rob@sunriseevents.com.vn with the subject line “Digital Marketing Manager Application – [Your Name]”.

Sunrise Events Vietnam is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.